14 June 2024

Crisis communication

Keywords: Communication, Coordination, Cybersecurity

Doina Schimpf

Owner

Dr Natalie Maroun at evaplan GmbH am Universitätsklikum Heidelberg

Type

Other – please specify (e.g. guidance for change management/care pathway redesign/business alignment/interoperability framework/etc.)

Crisis communication strategies for teams implementing a digital health solutions

Short description

This is a training on crisis communication and other communication basics. Any teams that are going through big transitions, digitalisation projects being such situations, can profit from having an awareness and a plan for crisis situations. As the first rule of crisis management states, do not wait to be in crisis to prepare.

Crisis communication is a critical element for the successful implementation and scale-up of a digital health solution. Indeed, in the context of digital health, a crisis can arise from various sources such as, cybersecurity threats, data breaches, system outages or even misinformation and fake news.
Effective crisis communication helps the digital health professional ensure that stakeholders are promptly and properly informed for the appropriate actions to be takes at the right time.
Our proposed training program on crisis communication focuses on:
– Pre-crisis preparedness and planning
– Crisis management and communication
– Post-crisis after action review and evaluation

This is a training that can be conducted regularly with teams.

Evidence

Impact on the health system’s capacity and resilience (e.g., health and care efficiency, continuity of care)

Maturity

Not applicable

Dr. Natalie Maroun, an international crisis management and communication consultant with over 10 years of experience in many fields and sectors, helping organisations go through transitions and crisis. The crisis communication strategies training applied specifically to the area of digitalisation was conducted twice in the past year.

Countries

Germany

Not country specific

Geographical scope

International

Training teams on crisis communication strategies ensures that an organization can handle crises efficiently and effectively. This preparedness is especially important in digital health projects where the stakes are high, involving sensitive health information and potentially impacting public health on a large scale. These skills are universally beneficial, ensuring that teams are well-equipped to manage not only crises but also everyday communication challenges.

Language(s)

English, French

Comment

Not applicable. Teams of any size can be introduced and trained. Smaller teams are necessary for participatory workshops

Submitted in other database or repository of digital health resources that is publicly available

Additional information

Relations

to clinicians / care practitioners

eLearning for workforce development

Team work, preparedness for crisis (including cybersecurity threats)

Addressed prevention area(s)

Not applicable

Ready to be transferred to

The practice has been transferred in other locations, regions or national scale in the same country.

Plans for cross-border implementation

Implemented and deployed cross-border