Crisis communication applied to digitalization:
basic concepts and implementation
Join the first session of this training by registering below!
🗓️ Date: 20 September 2024
🕒 Time: 09:00 – 13:00 CET
📍 Location: Online (Link will be provided upon registration)
What is this session about?
This training covers crisis communication and basic communication skills. Teams undergoing major changes, such as digitalization projects, can benefit from crisis awareness and planning. The key principle of crisis management is to prepare before a crisis occurs. Effective crisis communication is vital for implementing and scaling digital health solutions, addressing issues like cybersecurity threats, data breaches, system outages, or misinformation. Our program focuses on pre-crisis preparedness, crisis management, and post-crisis evaluation, and can be conducted regularly with teams.
What will you learn?
- Enhance Crisis Preparedness: Participants will gain a comprehensive understanding of crisis communication principles and their application in digital health settings, preparing them to anticipate and manage potential crises effectively.
- Improve Crisis Communication Capabilities: Participants will learn to communicate clearly and accurately during crises, ensuring proper information dissemination to stakeholders and employing strategies to mitigate crises.
- Strengthen Organizational Resilience: By tailoring crisis communication plans, participants will enhance their organizations’ ability to handle disruptions, minimizing the impact on operations and reputation.
Who’s this session for?
-
Everybody can join.
What will you receive?
- Short notes
- Presentation slides
Meet your Trainer(s):
Dr Natalie Maroun, main trainer
Dr. Natalie MAROUN has 15+ years of experience in crisis management and communication, working with French and international SMEs, market leaders, media, private and public institutions, and health organizations. As an international consultant and coach, she has worked with WHO, the World Bank, and GIZ, and served as Director of Development at the Observatoire International des Crises (OIC). She trains in crisis management, media training, geopolitics, and post-crisis reconstruction at prestigious institutes. Dr. Maroun holds a PhD from La Sorbonne University.
Steven Uggowitzer, IT Expert
Supporting role